The Three Types Of Packaging

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A packaging strategy is no different; however, we need to be mindful of the packaging function elements the company objectives will be based around. Let’s walk through these three steps so you can develop an effective strategy. During the Discovery step, we need to evaluate the current status at a given point in time. Packaging: Coco Monoi (via Packaging of the World) Coco Monoi opted for an extremely sophisticated type of packaging. Gibbs points out that the packaging contains an overflow of flower and leaf art, which is inspired by one of the main fragrant essences found in the bath products: gardenia. The color transitions for the bottles are elegantly. Although it is not as common as it was back in the 80's and 90's, wooden barrels are an excellent way to store beer, wine, cooking oils and numerous liquid foods. In certain areas of the world, you will find that specific types of food packaging facilities still stay loyal with using wooden barrels for a variety of beverages and foods.

Packaging refers to the procedure of designing the package such as containers, wrappers, etc. It plays a very important function in the marketing achievement of many consumer products.

Levels of Packaging

There can be three different levels of packaging. These are as below:

(1) Primary Package: The package, which has enclosed the actual commodity, is called the primary package. It refers to the product’s immediate container. Such a package remains attached to the real product until the consumers have totally used it. In some cases, the primary package is kept till the consumer is ready to use the product (e.g., a plastic packet for socks); whereas in other cases, it is a product (e.g., a toothpaste tube, a matchbox, etc.).

Packaging
  • The packaging that most intimately touches a product often referred to as “retail packaging.”
  • Its key goals are to protect the product and inform or attract a customer.
  • What is considered to be primary packaging depends on the product?

(2) Secondary Packaging: The layer of cover added to the primary package for its protection is called a secondary package. It refers to additional layers of protection that are kept till the product is ready for use, e.g., a tube of shaving cream usually comes in a card board box. After bringing the product home or being ready to use the product, the secondary package is taken-off or thrown. Such packing is retained until the consumer wants to start using the product. When consumers start using the shaving cream, they will dispose off the box but retain the primary tube. The consumers do not keep a secondary package for long.

  • Its major goals are to protect products and provide branding during shipping.
  • It’s also used as show packaging in retail locations such as grocery stores.
  • Secondary packaging can overlap with tertiary packaging as well.

(3) Transportation Packaging: Transportation package is used to facilitate, identification, transportation, handling and storing the products. It refers to further packaging components necessary for storage, identification or transportation. Shipping package is very imperative and essential for the products of whose character is to keep store for a long time, to carry far away and need to be loaded and unloaded several times. For example, a toothpaste manufacturer may send the goods to retailers in corrugated boxes containing 10, 20, or 100 units.

  • Its major objective is to appropriately protect shipments during their time in transit.
  • Tertiary packaging is usually not seen by consumers.
  • Examples include the pallets that bulk shipments are placed on, corrugated pads used to divide layers of boxes and broaden wrap used to safe stacks of cartons.

Good brands always strategized the packaging designs at the initial stage itself. The fragile devices need to pack their product to align with their branding and popularity among customers. As the technological advance packaging industry also have to grow to meet the business requirements. It is very important to select the appropriate packaging decision for enhancing the product and customer experience.

Let’s take a look at some of the different types of printed packaging box manufacturer to improve customer satisfaction.

1. Rigid Packaging Box

Three Types Of Packaging Marketing

Rigid boxes mainly used for the packing of luxury products. Even though they are making from cardboards their durability is very high. It is 4 times thicker than the normal board using for packaging. So that the durability is very high. Rigid boxes are considered as the most expensive box style packaging.

Laminated rigid boxes are very elegant and attract everyone attention. It helps to create curiosity among customers about the material inside. If we are adding beautiful graphics also it will improve customer satisfaction.

The Three Types Of Packaging Types

2. Corrugated boxes

corrugated boxes are one of the most common ways of packaging. It helps the shipping and transfer of goods. the corrugated board is much stronger compared to other materials. It has mainly two layers liner and medium.

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Corrugated boxes are preparing using recycled paper. These types of boards can be recycled many times. So it is very environmentally friendly. Corrugated boxes give maximum protection, They act as a cushion for the product which it carries. It keeps away moisture and bacteria. Corrugated boxes provide maximum protection to the products inside. It is easy to customize. It is cost-effective and sustainable also.

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Corrugated box manufacturers are mainly focused on the strength of the boxes. Because these boxes need to carry heavier objects.

3. Boxboard or Paperboard Cartons

The Boxboard is thin and lightweight compared to corrugated boxes. It mainly used to carry breakfast cereals, shoes, and crackers. It does have the middle layer to give extra strength. The bottom part of these boxes can be used for art and craftworks. The paperboard used for wallboard products and wall separations, For paperboard packaging usually follows traditional methods such as die-cutting glueing and folding. Food processors getting new innovative packing ideas through boxboard packaging.

The fresh fiber and strong, multi-layer structure of paper boards help to give higher strength and stiffness, As a result, it provides converting excellence, reliable packaging performance, and high material efficiency. As a result, it will reduce overall weight and will reduce supply chain cost.

Quality control begins with the printed packaging box manufacturers. They will take samples from individual packets and will test. The testing process carries a series of process such as Glue strength, bursting strength, compression, and highly accurate dimensional tests. They will measure the moisture inside the pack and depends on the value will make the further decision process. They will also check Trimming, cutting, and scoring must be correct. No damage to the cardboard is allowed. Future printed packaging box manufacturer must concentrate on recycled packaging. They have to use inks and biodegradable oils.